One brand. Every screen.
Reddit’s brand guidelines, static PDFs and existing videos became a library of animated content for different messages, screens and formats.
For an experiential event at Arcadia Earth, the content had to work across portrait displays, landscape screens and interactive experiences. A tight turnaround called for a repeatable approach to production.
We turned Reddit’s brand rules and source material into reusable components, then adapted the messaging, animation and layout for each display. The result was a coordinated library of assets that stayed recognizably Reddit across the event.
The foundation
Reddit’s brand guidelines, static PDF presentations and existing videos.
The system
A reusable library of branded layouts and motion, adapted to each message and screen.
The output
Animated product demos and video content for interactive displays across the venue.
One identity. Different displays.
