Permission
One brand. Many stories.
Permission’s brand guidelines became the foundation for a series of product films. Different messages and formats, all built from the same brand system.
The brief called for content that could keep pace with a changing product. We translated the brand’s visual rules into reusable layouts, typography and motion, then used that foundation to create distinct stories for the brand, family benefits and getting started.
New messages and aspect ratios could move through the same production system, with creative direction and review keeping every asset consistent. This is Polymorphik’s promise in practice: build the foundation once, then create more from it.
The foundation
Brand guidelines, product messaging and existing assets.
The system
Reusable branded layouts, motion and typography, with a human edit throughout.
The output
A family of product films and a vertical social cut, each with a distinct message.